Hi. I'm Steve Leathers. Here are some things I've done.
Experience
UnitedMasters | Translation LLC (Brooklyn, NY [remote via Portland, OR]) 01/2022 - present
Director, Data Strategy
- Managed tech product's proprietary Insights Panel comprised of thousands of young creators
- Uncovered insights that informed product and brand strategy
- Served as client contact for reporting and data needs across several high-profile clients
Ayzenberg (Pasadena, CA [remote via Portland, OR]) 07/2021 - 01/2022
Associate Director - Insights and Analytics: Xbox
- Led social reporting for Xbox global account
- Managed a team of analysts and senior analysts to bring real-time, best-in-class reporting to clients for ongoing, event, and ad hoc reporting needs
- Contributed to Cultural Intelligence center of excellence within the network of agencies under the Ayzenberg umbrella
Swift (Portland, OR) 05/2017 - 07/2021
Associate Director, Data Science
- Worked directly with clients to determine business outcomes and reporting methodologies
- Owned reporting for multiple workstreams including management of analysts and presentation to clients
- Used of social listening tools such as Crimson Hexagon, Spredfast, Netbase, and Sysomos
MIG, Inc. (Portland, OR) 06/2010 - 07/2016
Communications and Technology Associate
- Worked with designers, planners, cultural resources planners, historians, landscape architects and software engineers on several projects of varying size, scope, and duration
- Worked remotely with the Communications and Technology team (based in Berkeley, CA) to administer online surveys, administer Google Analytics and Facebook Advertising, provide GIS assistance, design and build email newsletters, and QA test websites and applications
- Trained colleagues and clients on various software workflows and best practices
Fregonese Associates (Portland, OR) 11/2009 - 05/2010
Independent Contractor
- Worked with Fregonese GIS Analysts and interns to digitize maps from public meetings
- Used ESRI and proprietary Fregonese applications to determine attractive areas for specific land uses
- Digitized qualitative data gleaned from workshop maps
Delaware Valley Regional Planning Commission (Philadelphia, PA) 06/2009 - 08/2009
GIS Intern
- Assisted planners and engineers with cartographic and geographic issues
- Worked with GIS Analysts to create Environmental Resource Inventories and web mapping applications
- Digitized maps from existing paper maps and written descriptions
Education
University of Pennsylvania (Philadelphia, PA) 2008 - 2009
Master of Urban Spatial Analytics
Slippery Rock University (Slippery Rock, PA) 2004 - 2007
Bachelor of Science in Business Administration - Marketing
- Minor in Information Systems
- Outstanding Senior Marketing Student - 2007
Skill Set
- Advanced use of Adobe Creative Suite
- Expert use of GSuite (10+ years) and Microsoft Office (15+ years)
- Expert use of social listening tools: Crimson Hexagon, Spredfast, etc.
- Expert use of ArcGIS 10.x
- Well-versed in Statistical Analysis programming with R and Python
- Experience with numerous web development languages (Python, Javascript, HTML, CSS)
- Expert use of Constant Contact, MailChimp, and other email marketing campaign platforms
- Digital agility: able to learn software systems quickly and effectively
Projects
I like working on projects. I'm currently working on a team with Design Week Portland to explore the future of their headquarters space in 2017. I helped out in 2016 doing research and analysis for their Headquarter space as well.
Previously, I had built projects with Lisa Ciccarello for Open Engagement. They include Are You Your Work?, Affirmation Hotline, and Joyography. You can read more about them here on this website.
References
I would be happy to refer you to some professional and personal references. Please email me at sayhi [at] steveleathers [dot] com for reference requests.